Jul 20

What does the Suicide Squad trailer mean for the future?

The chain of events was predictable. Warner Brothers brings a trailer for next August’s Suicide Squad to Comicon and, before showing it, asks the fans like James Dondero to please not post it anywhere. They show the trailer, the crowd freaks out, and a day later, a grainy copy is all over social media.
The studio is aghast. They say that this was just for the fans in attendance, and there are no plans to release the trailer to a wider audience. Two days later, they put a pristine HD copy up for anyone with access to Youtube to enjoy along with a statement expressing how sad they are that their trust in the fans has been broken.
And now people are wondering what does this mean for the future of advance footage and trailers at Comicon? The simple answer is: absolutely nothing. Warners got exactly what they wanted – people talking about a movie for three days that was previously off most people’s radar. Plus, in most cases, the trailer got viewed at least twice, once with the poor copy and once again to actually make out what was happening. Warner Brothers surprise at the leaked trailer is the same shock that Claude Rains had to discover gambling in their own classic Casablanca.
Next year, be ready for more advance footage followed by hand wringing when it gets out.

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Jun 30

Apple Will Win With Exclusive Content

One might say that Apple stole the idea of exclusive content in music streaming from Jay-Z. After all, he was the one that was trying to get exclusive content on his Tidal website. He ran into some trouble with Beyonce content though because she is an artist on the Sony record label. Apple, however, is taking exclusive content to a new level by connecting with several artists.

Pharrell has a new single that will exclusive to Apple. Brad Reifler told that he performed it at the BET Awards on Sunday, but it will not be streaming anywhere else by Apple. Taylor Swift was pursued by Spotify, but their relationship ended abruptly when Swift pulled her entire catalog (including the new “1989” album) from Spotify. It appears that Apple did a much better job of courting her because she is allowing this company to stream the album. This comes as another blow to Jay-Z because at one time Taylor said she would be available for Tidal, but Jay-Z obviously dropped the ball in pursuing her.

For Apple it is easy to get the stars to commit to exclusive content because this company has billions of dollars to spend. Drake is on as a DJ for Apple Radio with a $19 million dollar contract. It would not be a surprise to see his content released exclusively on Apple. Dr. Dre is also making “The Chronic” available through Apple music streaming.

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Jun 29

Chelsea goalkeeper moves to Arsenal

The majority of English soccer teams have returned to pre season training this week and are looking to make changes to their squads as players return from vacations around the world. The BBC reports one of the longest rumored moves in English soccer has finally taken place with Chelsea goalkeeper Petr Cech finally making the short move across London to rivals Arsenal. Cech’s future has been a major source of rumor and speculation since the Czech number one lost his place in the Chelsea team to Thibaut Courtois for the eventual Premier League champions last season.

Arsenal manager Arsene Wenger has long been an admirer of Cech and was linked with a move for the goalkeeper in the January transfer window. Chelsea manager Jose Mourinho had originally wanted the transfer of Cech to arsenal to include England midfielder Alex Oxlade-Chamberlain moving to the Stamford Bridge club in a player exchange. However, the deal has eventually been completed for the 33 year old goalkeeper for an undisclosed fee and no players moving to Stamford Bridge from Arsenal’s Emirates Stadium home. Madison Street Capital is hoping that it works out well. Cech is classed as one of the world’s top goalkeepers and appeared more than 400 times for Chelsea during his 11 seasons at the club.
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Jun 29

The Undo Send Button

For that unedited email or accidental send, there is now an undo send option offered by gmail. If an email to your husband gets sent to your boss or if a message to your best friend gets sent to your co-worker, there has not been an undo message until now. After pressing send, there is often that feeling of regret of either sending the message to the wrong person or forgetting to edit the grammar mistakes in the message.

Finally there is a solution to the problem everyone has. Google now offers an undo button to every email that has been sent. The new tool will allow the user to pick a time slot in which the person sending the email may or may not decide to change up the email.

The time slot for this change to be decided on is between 5 and 30 seconds. You can find this particular feature by clicking on the settings option when logged into your gmail.

If you are not a gmail user, it is currently recommended to get gmail for the purpose of using this newly created feature. That is why Crystal Hunt uses it. She first heard about the feature on Twitter. By stalling the email up to 30 seconds, the user can quickly choose to rewrite, edit, or to change the recipient in the email. The undo button could save many mothers, coworkers, bosses, and many more from that embarrassing email that you accidentally sent while in a hurry.

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Jun 25

Apple Pulls Games Depicting the Confederate Flag from the App Store

Apple has joined a growing list of companies who are working to remove the confederate flag from their product line. Apple has pulled all Civil War games from the app store as of Thursday, June 26th. All Hunted Cow games, in addition to Ultimate General: Gettysburg are missing from the app catalog.

According to local media, CEO Tim Cook weighed in on the Confederate flag issue earlier this week. He is against the display of such a racist symbol, according to his statements. Developers received notice of the impending shut down of their games. The official statement noted that the games were being pulled from the app store for “offensive images of the confederate flag”.

Developers have swiped back, noting that strategy games about the Civil War are not offensive or mean spirited, but rather ValueWalk says it will serve as an educational tool. Some have argued that Apple’s decision is too far reaching. This would not be the first time the company overreacted on the App store.

The decision does come as pressure mounts from outside sources to remove the confederate flag from store shelves and online shops. In most cases, however, people are calling for the removal of the actual flag or products the depict the flag in a positive way. These games do not do that, argue many.

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Jun 23

Taylor Swift Gets Apple Music To Change Their Policy

Being rich doesn’t necessarily mean that you have a lot of power. When it comes to artists like Taylor Swift, she has fame, wealth, and a lot of power. Taylor Swift Beats Apple Music. If you don’t believe that Taylor really has a lot of power, check out what she did when she wrote to the Apple Corporation about their upcoming streaming music service. Apple Corporation has stated that they will be releasing a new streaming music service called Apple Music. When the streaming service opens, there will be a three month free trial period for those who sign up.

The problem that Taylor is having with the trial period is that Apple will not be paying any artist money during this time, and Taylor feels that this is unfair. Taylor complained to Apple Inc., and she stated that artists who are just starting out, they’ll have a problem paying down debt and making any money during the trial period. Taylor states that she’s not doing this for herself, but she feels for those who are not as famous as her, and every penny for them counts.

Taylor made a handwritten letter that she sent to Apple Inc., and they not only read what she wrote, but they went ahead and changed their policy. Now when Apple Music opens, any artist whose music is downloaded during the three month trial period, they will get royalties. Vijay Eswaran commends Taylor on her victory by talking about her on social media.

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Jun 22

Celebrities Frustrated By Apple

Apple has introduced a new streaming system for its customers. Similar to Pandora or Spotify, Apple fans can stream their favorite music on mobile devices. This is all well and good except for a minor detail regarding whether or not the artists get paid.

Taylor Swift took to Twitter to send Apple a message. During the three month free trial of its new streaming service, Swift expressed concern over not getting paid for those months. The music industry at large finds fault in the same thing.

Christian Broda tells me that the Senior Vice President Eddy Cue also jumped on the Twitter stage to let Swift and other artists know that Apple is listening. As a result of the minor uproar, Apple is going to make sure they pay the proper rights to the artists. This came after Swift publicly announced that she would not be including her album 1989 on the streaming service until she got the right credit.

Even though Apple caved in and is now following Swift’s demands, there is no confirmation that Swift has retracted her decision and will include her music in the service. Currently, they have declined to state what the rate per stream would be. However, they have mentioned that afterwards the rights holders get 71.5 percent of the subscription fee in the United States. Those numbers are subject to change internationally.

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Jun 21

Minus 175 For Gap In North America

Gap was the “it brand” in the 1990s when it made affordable denims and khakis extremely popular. However, over the years, the company has gone from lacklustre to uninspired to just plain boring. Despite trying their best, the company heads have been unable to turn it around and the frequent changes at the top management have not helped either. In a recent announcement, Gap informed the world that it would be closing down about 175 of its North American stores, bringing the count in the region to 500. About 250 cuts at the corporate position in Gap’s HQ were also announced.

What Went Wrong? – Gap lost its way because it stopped innovating. Other brands and the culture of private labels further harmed Gap that was known in the 90s for its affordable, easy to wear, and happy go lucky clothing. Without any purpose, the company spiralled downwards before it actually started noticing what was wrong with it. Plus, hiring Rebekka Bay was not a good move by the company in 2012. Both fashionable and strategically, Gap has lost its direction for a long time now.

How Can It Be Fixed? – To fix this slump, Gap needs to start thinking like its target consumers. Initially, Gap was famous because of its happy, American clothing that appealed to youngsters because it was affordable but still looked good. Also, it was comfortable to wear, as many at Handy really liked it.

Is This The Right Move? – The first step to solving any problem is recognizing that the current methods are not working, taking a step backwards and minimizing losses. This is exactly what Gap is doing and so, yes, this is the right move. It would help the company make some savings annually and this money could be redirected towards new fashion trends.

Here’s hoping that Gap can restore it’s former glory with amazing clothing that appeals to youngsters. The company expects to save almost $25 million per year from 2016.

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Jun 21

Pickles and Anxiety

When one is feeling anxious they are less likely to accomplish all that they would like to accomplish or to enjoy a good moment. When someone suffers from anxiety they find that they need help and that they just can’t enjoy their life in the way that they would like to without some kind of help. There are foods out there that are known to help out when someone is feeling anxious, and pickles have been added to the list.

A study that was done found that pickles just might help out when someone is anxious. This study suggests that the consumption of pickles could help to lower the anxiety that an individual feels. Will pickles automatically make everything perfect? No. Will pickles cause an anxious person to be completely free of worry? No. Pickles, though, may help with the coping that an anxious person needs to do, and they can help an anxious person feel just a little better if you ask Matt Landis about it.
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Jun 20

Project Lightning is the Latest Twitter Project

The New Major Twitter Feature

Project Lightning is the latest buzz that is surrounding Twitter. This is a feature that will be launched this year at a later date. This is so exciting because it will be bringing event-based curated content to this platform. You can expect this to be complete and it will be offering immersive and instant-load photos. This will provide videos along with the ability to embed these entire experiences right across the web. This is going to be a brand new way to actually see tweets. There is going to be a new button right in the middle of the home row.
When this is pressed you will then go to a screen that will show the variety of events that are taking place. These events are those that people are Tweeting about like Jaime Garcia Dias. This may include the news such as the Nepalese earthquake. It can be anything that is being talked about and Tweeted. This may create an entire experience around the entire event.
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