How Norman Pattiz Uses Content Consumption as a Tool for Analyzing the Growth of Broadcasting Networks

Norman Pattiz was confident that his career would change after he met Kit Gray. He had left Westwood One and had relocated to Marina Del Rey at that time. He brainstormed ideas with Kit about founding a podcast network that would draw a large following. Pattiz created PodcastOne as a result of the brainstorming process. Pattiz officially launched PodcastOne as a producer and distributor of audio programming in 2012. Media personalities such as Chris Jericho, Shaquille O’Neal, and Steve Austin made the podcast network successful. Other figures, such as Dr. Drew, Heather Dubrow, and Larry King, were also hosts for shows released by PodcastOne.


As the chief executive officer of PodcastOne, Pattiz usually handles advert sales, talent acquisition, and strategic planning initiatives. He believes that implementation is the most brilliant way of bringing ideas to life. Based on the current trends, Pattiz usually pays attention to content consumption. As a broadcasting network executive, he believes that content consumption governs ways in which information reaches the public.


He urges entrepreneurs to be updated with their trades. They should know the actual happenings of the business sector they have invested in and who the real players are. Pattiz also advises entrepreneurs to be tech savvy because most trades are conducted online. He attributes PodcastOne’s success to his efforts and dedication. His advice to media executives is that they should stay engaged, excited, and busy.


Norman Pattiz’s Career Background


Norman Pattiz is a successful podcast executive who founded PodcastOne. He spent most of his professional career in the radio industry. His work involved developing programs for broadcasting corporations such as NCAA Basketball, CNN Radio, NBC Radio Networks, and March Madness. Pattiz was also the host of syndicated talk and music shows as he worked in the radio sector. Besides being the brains behind PodcastOne, Pattiz also founded Westwood One. He served as an executive for Westwood One and enabled the broadcasting corporation to lead in entertainment, sports, and news programming.


Courtside Entertainment Group also attributed its success to Norman Pattiz. The broadcasting company was launched and founded by him in 2010. Since its creation, Courtside Entertainment Group has excelled in producing and distributing quality broadcasts. One of Pattiz’s professional achievements is being elected to serve as a board member of the Broadcasting Board of Governors of the U.S. Pattiz is also recognized as the brains behind Arabic language TV and radio services with over 40 million listeners in the United Arab Emirates.



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