The idea that smart watches will deal a big blow to the traditional watch companies has been on everyone’s mind. However, this may not be the case for all companies.
Tag Heuer has reached an agreement with Google for the production of luxury Android Wear watches.
The announcement was made by the Swiss company during the Baselworld 2015 event, and the device would be ready by the end of 2015.
Tag Heuer is one of the major Swiss manufacturers, CNN said that they were specializing in the production of analog clocks and is known as a major sponsor of the championship of Formula 1. It’s not a brand that can compete with Rolex, but certainly it’s one of the top brands with a high level of prestige.
The pact is also the first company to implement Intel technology. Tag Heuer Smartwatches will be using Intel components.
“Google is responsible for supplying the software, Intel components for the operation of computer parts and Tag Heuer will contribute the design, said Jean-Claude Biver, CEO of Tag Heuer. “The frame clock, disk, design, idea, crown, which has to do with the clock will of course be Swiss. ”
David Singleton, director of engineering for Android Wear, said she watches “will focus on the quality and performance you expect in a tag heuer.”