To be honest, there are some toy fads which we wish would remain a permanent throwback story. However, Polly Pockets was one fad that was way ahead of time and looking at the pastel cases and stylish doll outfits that were part of the package; it is already time for a revival of the brand. Lime crime is doing us the favor of bringing back these nostalgic pockets. They have repackaged their pocket candy palettes in snap cases which comfortably fit in the pocket.
There is a variety of complementary colors to choose from. These include the oink lemonade palette, the hot pink sugarplum palette, blue bubblegum palette and several others. The pockets have been available since the 26th of September, and it is possible to get all three at the cost of just $90.
LimeCrime is a brand that was brought to life by Doe Deere, after struggling to set up a music career in New York, and deciding to move to LA. Doe, the owner, and president of the company is originally from Russia. She came to the country together with her boyfriend because she wanted to pursue her music career. On getting the New York, however, Doe realized that there was much more she could do in addition to trying her hand in music.
Doe had always been a lover of expressing herself flamboyantly. She did not quite understand how every woman was okay with the boring, and natural makeup selections that were available in the cosmetics shops. Doe confesses that when she realized there was a gap in the cosmetics industry, she decided to go for it and look for products that would fill the gap entirely. She started experimenting with colors and before long; she was ready to roll out her first line of cosmetics. She was overwhelmed by the amount of support that her products received from the word go.
This is an experience which taught her that an entrepreneur has to take chances on the opportunities whether the potential for gains is maximal or not. The ideas and marketing strategies she has been applying have helped her market her brand.