He has had more than sixty successful start-ups in his career. His expertise runs from an insurance company to restaurants management. As a person in the insurance agency myself, I was interested in what he had to say about building and keeping the client base. It’s been so hard for me these days, especially since these discount car insurance programs have gone to web advertising with dirt cheap insurance and lackluster coverage. What I needed I thought Marc Sparks could help with. Customer retention is important in any business, but especially that of the insurance game. People want convenience and few want to go in and see their agent anymore. His blog talks about running an insurance company and the customer base that goes along with it.
One of Marc Sparks quotes that really stuck out to me is regarding confidence. A confident person will be successful in anything. If you believe you can do something, then you can. A person who lacks in confidence will lack in success. How can you sell something to someone else if you don’t first believe it? That was a good starting point for me in the insurance game. How can I sell my service to customers when and if I don’t think it’s the greatest thing ever for my life? He also speaks out on those who spend thousands of dollars to get a customer through advertising and other methods, and then they blow them off once they have their business. We need to be in the business to gain a customer for life, not just long enough to grab a quick sale.
His philosophy is quite intense and I found many useful things on his blog to help me in my endeavors. As we approach our 20th year in the insurance industry, it’s safe to say that many things have changed. However, using mentors who have been through the trenches and came out victorious, like Marc Sparks, has definitely given me the extra boost I need to be successful.