One might say that Apple stole the idea of exclusive content in music streaming from Jay-Z. After all, he was the one that was trying to get exclusive content on his Tidal website. He ran into some trouble with Beyonce content though because she is an artist on the Sony record label. Apple, however, is taking exclusive content to a new level by connecting with several artists.
Pharrell has a new single that will exclusive to Apple. Brad Reifler told that he performed it at the BET Awards on Sunday, but it will not be streaming anywhere else by Apple. Taylor Swift was pursued by Spotify, but their relationship ended abruptly when Swift pulled her entire catalog (including the new “1989” album) from Spotify. It appears that Apple did a much better job of courting her because she is allowing this company to stream the album. This comes as another blow to Jay-Z because at one time Taylor said she would be available for Tidal, but Jay-Z obviously dropped the ball in pursuing her.
For Apple it is easy to get the stars to commit to exclusive content because this company has billions of dollars to spend. Drake is on as a DJ for Apple Radio with a $19 million dollar contract. It would not be a surprise to see his content released exclusively on Apple. Dr. Dre is also making “The Chronic” available through Apple music streaming.