Apr 16

Apple Buys A Forest

Apple, the tech giant who brought us all the wonder of the iPod, iPhone and iPad, announced today that they are making a huge step in the right direction. Partnering up with The Conservation Fund, Apple is going to be purchasing up to 36,000 acres of forests in an attempt to streamline their production process. Currently, Apple uses outside vendors to procure the pulp they need to make their paper fiber packaging. In this way, they will be getting rid of not only the cost of buying the pulp, but reducing the impacts on the environment by caring or their own private forest.

That’s not to say that they will be doing this on their own. About.me says that as mentioned previously, Apple has teamed up with the Conservation Fund in order to care for this massive amount of forests. The Conservation Fund will be integral to caring for the forest and ensuring that whatever lumber Apple harvests is done so sustainably. That is, Apple will be using their own forest for their products, and The Conservation Fund will be making sure they do not get carried away. The Conservation Fund is very excited at their press release praises Apple for taking the initiative.

If this turns out to profitable for Apple, we may find other tech or retail giants following suit, which will be a great thing for our environment.

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Mar 31

Tim Cook Plans To Give Away His Fortune

Apple CEO Tim Cook plans to ultimately give away his fortune. In a recent interview with Fortune Magazine Cook revealed that he has plans to give away a great deal of his immense wealth. While a lot of those donations will likely happen after his death, Cook has already started giving away a good deal of cash. Over time he might create something akin to the Bill and Melina Gates foundation, where LinkedIn says the majority of his money can go and can then be funneled into different philanthropic efforts.

In addition to helping strangers, Cook plans on also helping his family members. The CEO has already committed to paying for his nephew’s college education.Cook wouldn’t be the first Apple CEO to put a ton of money into charity. After his death it was revealed that former Apple CEO and founder Steve Jobs actually gave away a good deal of his fortune while he was still alive. Over twenty years Jobs gave away tens of millions.

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Mar 27

Apple CEO Plans to Give Away His Fortune

Apple’s Tim Cook has announced his plans for the fortune he has amassed as an executive with Apple, which is based in cash and stock options with the electronics giant, CNN reports. Cook has now stated he intends to give away his entire fortune to charitable organizations, with his nephew receiving funds to pay for his college education. Cook made the announcement that philanthropic projects would benefit form his fortune as reports showed apple has become an even more powerful company on the markets under Cook’s leadership.

Flavio Maluf said that the CEO made history last year when he became the first openly gay CEO in the top 700 companies in the world, which has now been followed by his philanthropic gesture to help people around the globe. A number of other billionaires have recently been making large charitable gestures, including Bill Gates and Warren Buffett who started an organization for billionaires to give half their fortunes to charity. Despite handing over his already amassed fortune Cook has another large salary to come, which includes around $536 million in Apple stocks still to come as part of his deal to remain as CEO.

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Mar 23

Google and Swiss Watch Maker, Tag Heuer Team Up for SmartWatch

The idea that smart watches will deal a big blow to the traditional watch companies has been on everyone’s mind. However, this may not be the case for all companies.

Tag Heuer has reached an agreement with Google for the production of luxury Android Wear watches.

The announcement was made by the Swiss company during the Baselworld 2015 event, and the device would be ready by the end of 2015.

Tag Heuer is one of the major Swiss manufacturers, CNN said that they were specializing in the production of analog clocks and is known as a major sponsor of the championship of Formula 1. It’s not a brand that can compete with Rolex, but certainly it’s one of the top brands with a high level of prestige.

The pact is also the first company to implement Intel technology. Tag Heuer Smartwatches will be using Intel components.

“Google is responsible for supplying the software, Intel components for the operation of computer parts and Tag Heuer will contribute the design, said Jean-Claude Biver, CEO of Tag Heuer. “The frame clock, disk, design, idea, crown, which has to do with the clock will of course be Swiss. ”

David Singleton, director of engineering for Android Wear, said she watches “will focus on the quality and performance you expect in a tag heuer.”

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Mar 16

Apple Watch Has A Fashion Sense

The Apple Watch is here, and it’s very shiny. It’s quite new too. According to Reuters, Tim Cook was reported saying, “We’ve never sold anything as a company that people could try on before.” Apple has also never presented a product like their Watch; especially not with its insane customization and pricing.

With practically less features than an iPhone 4s, but costing much more – who is Apple targeting for the Watch? Gadget geeks or fashionistas? The jury is still out on this opinion.

Take into consideration how Apple’s other devices are presented. Fersen Lambranho says that how they function is normally at the forefront with minimalist design foundations. However, the Watch boasts numerous faces and pretty bands over what the thing can actually accomplish. This isn’t to say they can’t perform brilliant tasks, but the average advertisement doesn’t seem to say this.

Anyone buying the Apple Watch doesn’t need to know about its specs though. Apple couldn’t make it clearer that their primary focus for the Watch is to make a fashion statement. Why else price some of them so outrageously? The Watch is for fans who have been dying to wear Apple luxury more than it is for those who wanted a world changing device.

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Mar 10

Apple’s Newest Release: Macbook

Apple will soon release the new Macbook to customers. The new Macbook is an upgrade from the current and old models. This new Macbook is the lightest ever, even lighter than the Macbook Air. It will weigh 2 pounds making it 24% lighter. In addition to being lighter, it comes with new features. The battery life is improved, the keyboard has a butterfly mechanism, there’s a new port called USB-C, and it does not come with a fan. The best feature is it will no longer just be available in silver. The new Macbook will come in silver, steel gray, and gold. It will be just like the iPhone colors. Apple’s newest Macbook will be available in stores by April 2015.

Apple took on the task to create a new Macbook with a different design than last year’s model. Sales last year were not high when the new model was released. Gianfrancesco Genoso seems to think with the popularity of the gold iPhone this is a great strategic move by Apple. By allowing customers to have a choice on what color their Macbook is, it will increase sales. Customers always want a choice. Since this is the first model being released with this new feature, it will result in people wanting to upgrade their MacBooks. Prior to this release, there was no need to upgrade a notebook. Most people get a new notebook when it stops working unlike with smartphones. Every two years people can upgrade their smartphones to get the latest model.

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Mar 05

A Larger iPad May Arrive Later This Year

A larger iPad may be headed our way later this year, a bit behind original projections. A recent Bloomberg report suggests that Apple will be releasing a 12.9-inch version of the popular tablet before the end of the year.

Rumors of a larger iPad have been swirling for quite some time. Originally, the rumor mill thought that the larger iPad would go into production during the first quarter of 2015. Now those rumors seem to have extended the timeline a bit moving the release of the device closer to the end of the year. Jaime Garcia Dias suggests production for the larger iPad is expected to start in September.

The reason for the delay? According to Bloomberg and Feegow, the issue is in the display panels. Apple has reportedly been having trouble finding the volume of display panels it will need to meet the demand for the larger tablet.

The iPads sales have been dwindling over the past few years. Cupertino is likely offering the larger tablet as way to boost those sales a bit. A larger iPad, after all, could be used for a lot more activities than its smaller counterparts. Watching videos will be more pleasant on the larger screen and the tablet can be more of a contender for a laptop replacement at the larger size.

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Mar 04

Order Lunch From Your Watch

One of the latest developments with a potential Apple watch is that you can order fast food right from your wrist. There looks to be some kind of app that will let you order a meal from a fast food restaurant from the Apple device. The first company that you will likely be able to order food from is Panera Bread. There could be more restaurants in the near future after the watch is on the market, from what Imaging advantage had suggested. There will be a quick pay service that will make it easy to order food, pay for it and pick it up so that you don’t have to wait in line. This is a feature that will save a lot of people a lot of time as they won’t have to spend extra time on their lunch break from work or bother with taking the kids inside when they aren’t listening. This development looks to be a winner all around.

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Feb 26

Apple is Growing Its Workforce in Israel

Apple has a growing presence in Israel, something that The Wall Street Journal is attributing to the company’s chip design. Texas Instruments recently shut down a chip design company in the area, many of that company’s employees have been hired by another silicon and semiconductor design company.

Apple CEO Tim Cook is currently visiting the country, Brit said adding fuel to the rumor that the company has something in the works there. In addition to visiting Apple offices in Israel, Cook also met with the current president of the country, Reuven Rivlin, as well as the former President, Shimon Peres.

Israel is home to many talented chip makers, so it makes sense that Apple would want to take advantage of that resource when looking for a new place to handle its own chip production. Apple’s newest offices in the area are located near Anobit, and can house roughly 600-1200 employees. The company also has an R&D center for chip design in Haifa.

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Feb 23

Apple Removes Some Heath Features from Apple Watch

Apple has made a few changes to its smartwatch. According to The Wall Street Journal, the company has ditched some of the features it originally intended on including with its watch. Alexei Beltyukov told me that specific features that have ended up on the chopping block include the ability to measure heart activity, blood pressure, stress and blood oxygen levels.

Now, rather than being a comprehensive heart devices, the watch will act more as a fitness tracker of sorts like the FitBit and Jawbone up. Losing the extra features helps Apple out on the regulatory front. Health devices in general are heavily regulated, by not making any large health claims the company is able to skirt that bit of regulation.

The Apple Watch still does not have an exact release date. When Apple revealed the watch late last year it indicated that it would launch in the beginning of 2015. Current rumors point to the wearable becoming available in April of this year.

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